From January 2022 to April 2023, I designed a total of eight seasonal lookbooks for Uniqlo. Beginning with the 22SP season and concluding with the second version of the 23SU season, we were focusing on reflecting each season’s trends while highlighting both the product features and the seasonal essence.

We were involved in every step of the process—from creating mood boards for the photo shoots to design planning, editing, and print supervision. At each stage, we worked to visually express the unique identity of both the brand and the season. While maintaining Uniqlo’s signature simplicity, I carefully incorporated seasonal trends to ensure that the lookbook conveyed a natural sense of the time of year and made the products stand out.

We paid special attention to the overall design flow and details, ensuring that the viewing experience felt seamless from start to finish. we take great pride in creating a cohesive final product where various elements harmoniously come together to deliver the brand’s message with clarity and impact.