For Uniqlo’s 20th anniversary, I was responsible for designing the mobile page for the Thanks Festival. The concept was to act as a bridge that connects consumers and enhances their daily lives. To reflect this, we used photographs taken on bridges in major regions across the country, including Seoul, Busan, Daegu, Gwangju, Daejeon, and Gangwon.
The focus of this project was to create a layout that allowed the photographs to stand out while determining which elements should be prioritized on a small mobile screen. I used a clean and organized layout to improve readability, ensuring that the photos and messages were delivered effectively. Additionally, I selected the best shots from numerous photos and structured the page layout to enhance visual quality.
I also designed the main title for the Thanks Festival. Using the “Aggro” font, which adds a playful touch and improves readability, I made the title stand out. The main title was utilized across various platforms, including YouTube, Instagram, and other social media channels, as well as posters in Uniqlo stores.