This project is a product detail page design created for the commercial launch of RUNCOOK smoothies.

The layout was structured to help customers quickly understand and choose the product while maintaining the brand’s healthy lifestyle image.

The typography-driven visual language used in the packaging was extended into the detail page to create a continuous brand experience. Product features and ingredient information were organized visually through color blocks and clear sections instead of long explanatory text.The focus was on presenting clear differences between the product lines and simplifying the decision-making process rather than emphasizing complex descriptions. The design prioritizes readability and information clarity while supporting actual purchasing behavior.

A detail page design developed with equal consideration for brand image and sales performance.